Citizen Engagement: questions comments concerns

Election - 2018 Requirements of Third Party Advertisers

Election - 2018 Requirements of Third Party Advertisers


No individual, corporation or trade union is permitted to incur expenses for a third party advertisement that appears during the restricted period unless they are a registered third party. Restricted period is the date registration (opens Tuesday, May 1, 2018) is filed and ends at the close of voting on Voting Day (Monday, October 22, 2018).

Contributions by corporations and trade unions to candidates are banned, however, corporations and trade unions can contribute to third party advertisers. Money, goods and services are considered contributions.

The following are permitted to contribute:

  • An individual who is normally a resident of Ontario;
  • A corporation that carries on business in Ontario;
  • A trade union that holds bargaining rights for employees in Ontario; and
  • The registered third party and in the case of an individual, his or her spouse (subject to s.88.12(5) of the Municipal Elections Act, 1996).


  • Cannot be made or accepted unless registered as a third party;
  • Maximum contribution from a single contributor is $1,200 to a registered third party and $5,000 to two or more registered third parties in a municipality.

These contribution limits do not apply to the registered third party if the contribution is made by themselves and the same for an individual third party advertiser, along with his or her spouse.


  • Subject to maximum expense limit (prescribed formula based on the number of electors entitled to vote);
  • Required to record expenses and file a financial statement.

A fundraising function relating to third party advertisements that are to appear during an election cannot be held for an individual, corporation or trade union that is not registered as a third party in a municipality and cannot be held outside the campaign period.



The third party advertiser must be registered at the time of the advertisement.

The ad must contain the following:

  • Name of registered third party;
  • The municipality where the third party is registered;
  • A telephone number, mailing address or email address at which the third party may be contacted regarding the advertisement.

A registered third party is not permitted to allow a third party advertisement to appear during the restricted period unless the broadcaster/publisher has been provided the following in writing:

  • Name of the registered third party;
  • Municipality where third party is registered; and
  • Name, business address and telephone number of individual under direction of registered third party.

The broadcaster/publisher retains records with respect to the above, copy of the advertisement/means of reproducing it and the cost. They must retain the record for four years after the date of the appearance of the advertisement and permit inspection during normal business hours.


For more information on the Requirements of Third Party Advertisers, please contact the Clerk. 


Carrie Sykes, Director of Corporate Services/Clerk
Township of Lake of Bays
1012 Dwight Beach Road
Dwight, ON  P0A 1H0
Telephone:  (705) 635-2272, ext. 236

To best view this website, please use Mozilla Firefox, Internet Explorer 9 or Google Chrome 

iCompass Technologies Inc.